The Lounge
Fancy Print?
We are addicted to branding. And if you have your own brand, or are responsible for creating or managing someone else’s, you should be, too. Why? Because your brand is everything.
When a company spends countless hours and dollars to develop a brand, most take the next step and ensure that the brand communicates their message through other media like business cards, flyers, websites and online ads. Yet, we were surprised to find that so many companies neglect to ensure their brand remains consistent when a user visits their website to print an article, service offering or mission statement. Why – after all that time and money – would you allow your brand to degrade to unstyled default serif fonts, large text and blue links? Read more »
Anatomy of a Redesign
Is it just us, or is everyone redesigning or rebranding this year? There have been a series of sudden and not so subtle brand adjustments made as of late. Notably by Gatorade, Tropicana and Pepsi. They all had their reasons, and each has had it’s customer base react differently. We’ve decided to outline exactly why and how we decided to not only rebrand, but redesign our web presence. Read more »
Change Is Coming
We’ve been doing business since 2005 as a small niche web studio. It’s been a great few years working with the salt of the earth. Small business and start ups that fuel America’s growth. But since May 2008 we’ve done little to announce to our previous and potential clients, what we’ve been up to. That’s all going to change. Read more »