We are addicted to branding. And if you have your own brand, or are responsible for creating or managing someone else’s, you should be, too. Why? Because your brand is everything.
When a company spends countless hours and dollars to develop a brand, most take the next step and ensure that the brand communicates their message through other media like business cards, flyers, websites and online ads. Yet, we were surprised to find that so many companies neglect to ensure their brand remains consistent when a user visits their website to print an article, service offering or mission statement. Why – after all that time and money – would you allow your brand to degrade to unstyled default serif fonts, large text and blue links? (more…)